Marketing Student · Paid Search Strategist · Student Leader

Every click tells a story.

I’m Norah Daly, a University of Florida marketing student with hands-on experience across paid media, market research, partnerships, and member engagement.

Explore my work View résumé
4.0GPA at UF
2×Dean’s List
AI Certification In Progress
Norah Daly wearing her UF American Marketing Association polo at the Gator globe
Currently studying Marketing @ UF
Paid Media✦Market Research✦Brand Strategy✦Partnerships✦Community Building✦

Selected work

Where ideas become action.

From search-term data to sponsorship conversations, I like finding the insight that makes the next move clearer.

01Paid mediaVincodo

Making paid search work smarter.

As a Digital Marketing Intern, I worked across paid media accounts spanning a range of industries, analyzing campaign and search-query performance to identify optimization opportunities and turn data into actionable strategy.

  • PAID MEDIAGoogle Ads · Microsoft Ads · Meta · Amazon
  • CAMPAIGN TYPESLead Generation · E-Commerce
  • CERTIFICATIONSGoogle Ads · Pinterest Media Buying
Search Query ReportsPMaxExcelPerformance Analysis
Vincodo logo Digital Marketing Internship · Summer 2026
Norah Daly at Microsoft's New York office during her Vincodo internship Microsoft Growth Forum · New York City
02Market researchSPARKS

Black Rifle Coffee Company

From data points to a story the brand could use.

Working with a student consulting team, I researched the coffee and ready-to-drink market, mapped consumer behavior, and helped shape recommendations across retail promotions, loyalty, localized marketing, and social content.

  • Researchcompetitive landscape, category dynamics, and shopper behavior
  • Strategyretail, loyalty, local activation, and creator-led content
  • Measurementsales, redemptions, downloads, and engagement KPIs
Consumer InsightsSWOTRetail StrategyPresentationPowerPointCanva
Market research presentation preview from the SPARKS Black Rifle Coffee Company project View Project ↗ SPARKS project team
UF AMA executive board with Albert the Alligator
03Leadership

Designing experiences that make people stay.

As Director of Member Experience, I plan social events, meeting logistics, cross-club collaborations, and engagement initiatives that make UF AMA feel welcoming and worth returning to.

Event PlanningRetentionCommunity
Norah and teammates holding competition awards
1stplace
04Competition

Competing with ideas—and making them land.

Earned first place in Social Media & AI and advanced as a finalist in Marketing Strategy through team-based, fast-moving case work.

Social MediaAICase Strategy

Experience

Learning by doing.

Each role has added a different piece to how I think about people, brands, and growth.

May–Aug 2026

Digital Marketing Intern

Vincodo · Philadelphia, PA

Paid search optimization, cross-account analysis, and exposure to evolving platform strategy—including a Microsoft Growth Forum in New York.

Apr 2026–Present

Desk Assistant

UF Housing & Residence Life

Front-line support, resident services, and calm communication in a fast-moving campus environment.

Sep 2025–Present

Director of Member Experience

UF American Marketing Association

Member engagement, events, retention initiatives, meeting logistics, and cross-organization collaboration.

Jan 2026–Present

Market Research Consultant

SPARKS · UF AMA Marketing Firm

Client-based research, strategic thinking, collaborative problem-solving, and polished recommendations.

Norah Daly wearing jeans and a red patterned top
Yardley → Gainesville

A little beyond the résumé

People are the through-line.

I’m energized by the mix of creativity, analysis, and connection that makes marketing work.

Long before I studied marketing, Girl Scouts taught me how to step outside my comfort zone and advocate for others. It showed me the value of building communities where people feel supported. That same mindset now shapes how I lead in AMA, collaborate with teams, and think about the people behind the marketing.

Originally from Yardley, Pennsylvania, I’m now pursuing a B.S. in Marketing at the University of Florida. Outside of work and class, I’m usually planning the next gathering, trying a new recipe, or finding an excuse to explore somewhere new.

CuriousCollaborativeReliablePeople-first

Let’s connect

Let’s make something happen.

I’m currently exploring marketing internship opportunities where I can keep learning, contribute meaningful work, and bring new ideas to the table.

norahmdaly@gmail.com LinkedIn ↗